Research done in neuroscience suggests that reading is best taught by following the way the brain works. Unlike walking, talking and using our hands, reading is not a skill we learn naturally. Reading involves deciphering a man-made written code. It is a complex higher order cognitive function that requires simultaneous working of multiple skills, and the synchronized functioning of different parts of our brain. This video demonstrates: 1. How does the brain acquire reading skill? 2. How does the reading brain work? 3. How are the findings of neuroscience integrated with technology, pedagogy and phonics in Phonics Fun? For more information, please visit our website: http://www.e-unik.com.my/product_details.asp?c=74