How can you use Linkedin to build your personal brand? #1 Focus on just one objective & optimize your profile based on that by incorporating your keywords in your headline, about section showcasing your unique skills & experience #2 Share value driven content, news & updates regarding a specific niche depending on your objective & personal stories consistently #3 Join a relevant group & participate in discussions to let other people know about your expertise #4 Ask for recommendations and endorsements from colleagues and clients to build your credibility #5 Engage with supporters & build good rappo with them to build a community using your profile where you'll be able to get referrals & collaborations. For more such informative content subscribe to @DigitalScholarInstitute