Greek Prime Minister Kyriakos Mitsoutakis said he would consider limiting cruise ship numbers on the island of Santorini in a bid to combat overcrowding there - on top of measures already being rolled out to restrict short term lets in Greece. It’s the latest destination to suffer from an overwhelming number of visitors, as excessive tourism continues to plague many of Europe's hot spots. James Mates travelled there to find out how this social media friendly holiday location can manage its popularity, without losing its identity. Catch up on the full episode here on ITVX - https://www.itv.com/watch/on-assignment/2a3007/2a3007a0104 • Subscribe to ITV News on YouTube: http://bit.ly/2lOHmNj • Get breaking news and more stories at http://www.itv.com/news Follow ITV News on Facebook: https://www.facebook.com/itvnews/ Follow ITV News on Twitter: https://twitter.com/itvnews Follow ITV News on Instagram: https://www.instagram.com/itvnews/