One of the most dangerous strategies when you are in the middle of a social media crisis: refusing to admit fault. Doubling-down means you’re cornered. This concludes today’s programming about the fam. #kellyfamily #crisiscommunication #thekellyfam #socialmediacrisis #fyp #pr #publicrelations #parenting Follow Molly on TikTok: https://www.tiktok.com/@mollybmcpherson Molly's Patreon: https://www.patreon.com/mollymcpherson Molly McPherson's website: https://mollymcpherson.com/ Speaking or press requests: https://mollymcpherson.com/contact/ Follow Molly on Twitter: https://twitter.com/MollyMcPherson Follow Molly on Instagram: https://www.instagram.com/molly.mcpherson/ Molly's book: Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis https://www.amazon.com/Indestructible-Reclaim-Control-Respond-Confidence/dp/1954801084 Molly's audiobook: Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book https://www.audible.com/pd/Indestructible-Audiobook/B09QPYHLCH Listen and Subscribe on Apple Podcasts: https://podcasts.apple.com/za/podcast/indestructible-pr-podcast/id14418971