How do genetics continue to play a larger role in the management of carcass value and maximum profitability? Pete Anderson, director of research for Midwest PMS, explores the relationship between current cattle markets and the selection being done at all levels of the supply chain. ——————————— Be sure to check out our education platform: 🎓 - ANGUS UNIVERSITY - [https://www.angus.org/university] for a full suite of educational resources. 📺 - AngusTV is a production of the American Angus Association. American Angus is the nation’s largest beef breed organization, serving more than 25,000 members across the United States and Canada. 🔴 - Click HERE to visit our channel and SUBSCRIBE for updates - https://www.youtube.com/c/AngusMedia 🎯 - Click HERE to JOIN the #AngusFamily - http://www.angus.org/General/gnrlApplInfo.aspx ❗️- Click HERE to REGISTER your cattle - https://www.angusonline.org/logon.aspx 👔 - Click HERE to buy Angus Merchandise - https://shop.angus.org/ 📕 - Learn even more by visiting http://www.angus.org/ Connect with the American Angus Association on Social Media: 👉 FACEBOOK - https://www.facebook.com/AngusAssoc 👉 INSTAGRAM - https://www.instagram.com/angusassoc/?hl=en 👉 NEWSLETTER - https://angusconvention.activehosted.com/f/7 #AngusFamily 00:00:00 Intro 00:00:16 Current Price Environment 00:02:25 What We Will Cover 00:04:10 The Growth Process 00:12:16 Thumb Rules 00:14:54 New Terminology 00:18:20 Growth Summary 00:19:25 Importance of Quality Grade 00:26:47 Carcass Value Changes Over Time 00:30:37 Selling On A Grid 00:36:39 Selecting An Endpoint 00:42:32 Energy Use 00:44:31 Summary