Kate is a Creative Director at frog, a global design and innovation firm. Her work at frog focuses on design research and creative infrastructure. Kate leads initiatives for clients looking to refine creative strategy or increase innovation capabilities. Prior to frog, Kate spent many years as a content leader at IDEO, frog's most worthy rival. Previous clients include the UK's National Health Service (NHS), Procter & Gamble, UNICEF, PepsiCo, Mattel, T-mobile, AT&T, MTV and the World Economic Forum. Kate is also a Senior Fellow in Design for Social Innovation at The University of Texas and the Dell Social Innovation Competition where she is driving curriculum development for design as a component of social entrepreneurship. Kate is a regular contributor to The Atlantic Online and frog's designmind blog and has written for GOOD Magazine online and The Journal of Applied Behavioral Science. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)