Video content makes real life interactions easier. Let me explain. Social videos can do wonders for building authority and credibility on LinkedIn. But what's even more powerful is when those social videos translate into real-life connections. One of my clients experienced this firsthand when someone recognized him from his social videos at a networking event. This client's videos not only boosted his LinkedIn engagement, but also helped establish his authority and credibility offline. So, if you want to build meaningful connections with your audience, consider incorporating social videos into your LinkedIn strategy. Who knows, they may even lead to real-life opportunities.