To bring in attendees from LinkedIn cost us about $1,000 per person, including labour and time. That's quite a hefty sum! 😱 Would we use LinkedIn outreach again? Maybe, but we'd focus more on remarketing across all channels to maximise ROI. 🔄 Interestingly, Facebook delivered the same amount of conversions at a much lower cost of $172 per person. A significant difference! 🤑 Despite some doubts, Facebook remains an underdog that consistently delivers results across many clients. It just shows that this channel still has plenty of life left in it! 💪 Want to hear more? Check out episode 149 of the InboundBuzz Podcast here:https://www.redpandas.com.au/inbound-buzz/ep149/ #EventMarketing #ChannelComparison #MarketingStrategy #LinkedInMarketing #FacebookAds #ROI #MarketingAnalysis