At an event in NYC on 6 March 2018, James Dyson unveils the Dyson Cyclone V10™ cordless vacuum and explains why he has stopped developing corded vacuums. Powered by Dyson Digital Motor V10, Dyson Cyclone V10™ cordless vacuum generates the power of a full-size vacuum. Patented cyclone technology captures 99.97% of microscopic dust particles as small as 0.3 microns. Dyson's battery-optimising technology and power-saving trigger help to provide up to 60 minutes run time by only using battery power when you need it.¹ https://www.facebook.com/dyson https://twitter.com/dyson https://www.instagram.com/dyson ¹Actual run time will vary based on power mode and/or attachments used.