In this video, Gillian Sheeran, Chief Financial Officer at Pricefx, explains how you can manage an economic downturn or recession. 0:00 Intro 1:14 People. Product. Profit. 2:14 Deal With the Difficult. Search for and Capitalize on Opportunities. 3:30 Be Transparent with Employees. 4:20 Be Smart About Redundancy Plans. 4:43 When Cutting Costs, Don't Cut Motivation. 5:28 Don’t Stifle Innovation. 6:28 Draw the Line from Your Product to the Bottom Line. For more information about managing a downturn, check out this article on how to manage price fluctuations: https://www.pricefx.com/learning-center/8-strategies-to-manage-price-fluctuations/ Our Website: https://www.pricefx.com Learning Center: https://www.pricefx.com/learning-center/