Waymo’s goal is to build the world’s most experienced driver that can take people and things anywhere with just the press of a button. Later this year, Waymo will launch its driverless ride-hailing service in the Greater Phoenix area. Hear from CEO John Krafcik about how it is readying Waymo’s technology for the road by putting its vehicles through the longest, toughest ongoing driving test, and how Waymo plans to deliver on the promise of this transformational technology. Subscribe: http://www.youtube.com/user/sxsw?sub_confirmation=1 About SXSW: Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies. Connect with SXSW Online: Visit the SXSW WEBSITE: http://www.sxsw.com Like SXSW on FACEBOOK: http://www.facebook.com/SXSWFestival Follow SXSW on TWITTER: http://www.twitter.com/SXSW http://www.youtube.com/user/SXSW