Want to capture more leads from LinkedIn? Are you using the right ad format and conversion objective to generate leads? LinkedIn ads expert AJ Wilcox explains how using lead generation forms in your LinkedIn ads can keep performance high and costs low. You learn how to set up and use a lead generation form in a Sponsored Content ad campaign on LinkedIn. You’ll also discover tips to optimize your lead gen form ads to collect the most relevant information from prospects, how to add custom fields to your form, and how to download or export your leads from LinkedIn. 🔔 Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub 🚀 Visit AJ’s Channel for More LinkedIn Tips -- https://www.youtube.com/channel/UCi8d6hEiYU6n-VY17RCP_iQ 🔗 Find Resources and Tools Mentioned In this Episode -- How to Pay Less for LinkedIn Ads: https://www.youtube.com/watch?v=KSu9WRb6lxI 🎧 Subscribe to The Social Media Marketing Podcast -- https://www.socialmediaexaminer.com/shows/ 💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx 00:00 Intro 00:43 Set Up a LinkedIn Ad Campaign 01:32 Audience Targeting and Lead Gen Form Ad Formats 02:36 Budget and Schedule Options 03:42 LinkedIn Ad Campaign Naming Convention 04:34 LinkedIn Lead Gen From Ad Copy and Creative 06:25 Create and Run the LinkedIn Lead Gen Form 10:21 Export and Access Your Leads #SocialMediaMarketing #LinkedInAds #LinkedInMarketing