The $1,599.00 Fujifilm X100VI and the $1,046.95 Ricoh GR IIIx are two of the most popular digital point-and-shoot cameras for folks who aren’t looking to break the bank. They both come in a small package and have an APS-C sensor and a fixed focal length lens that can produce crisp images. In fact, these systems are so similar that, as a viewer, it can be hard to tell images from them apart (check out 1:29 in the video). But as a photographer, the experience they provide could not be more different. Read more: https://www.theverge.com/e/23882211 0:00 Fujifilm x100VI vs. Ricoh GR IIIx 0:27 Disclaimer 0:53 The fan bases 1:27 final image comparison 2:15 Fujifilm x100VI color 3:41 Ricoh GR IIIx color 4:56 The experience of using a Ricoh GR IIIx 6:00 The experience of using a Fujifilm x100VI 7:08 Viewfinder differences 8:21 So, which should you buy? Subscribe: http://goo.gl/G5RXGs Like The Verge on Facebook: https://goo.gl/2P1aGc Follow on Twitter: https://goo.gl/XTWX61 Follow on Instagram: https://goo.gl/7ZeLvX Follow on TikTok: http://bit.ly/42VeCVU The Vergecast Podcast: https://pod.link/430333725 Decoder with Nilay Patel: http://apple.co/3v29nDc More about our podcasts: https://www.theverge.com/podcasts Read More: http://www.theverge.com Community guidelines: http://bit.ly/2D0hlAv Wallpapers from The Verge: https://bit.ly/2xQXYJr Subscribe to The Vergecast on YouTube, new episodes on Wednesday and Friday: https://bit.ly/3I6nJtz If you buy something from a Verge link, Vox Media may receive a commission without exerting any influence on editorial content. For more information about our ethics policy, visit: https://www.theverge.com/ethics-statement