Presenting Gucci Blush De Beauté, the House’s first powder blush made for pure creative expression. Smooth, playful and multi-use, it can be applied on cheeks and eyes. Shot by Oliver Hadlee Pearch, the campaign for the new powder blush—available in six lively hues—brings the ritual of blushing back to beauty. Creative director: Alessandro Michele Photographer: Olivier Hadlee Pearch

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