Banks don’t push HELOCs because they’re not as profitable. Unlike traditional mortgages, which can be bundled and sold on the secondary market for massive profits, HELOCs stay on the bank’s balance sheet. That means fewer commissions, fewer bonuses, and way less incentive for them to tell you about it. Traditional mortgages are designed to feed Wall Street. The HELOC strategy is designed to free you. Replace Your Mortgage is pulling back the curtain so you can stop unknowingly funding the bank’s empire—and start building your own. #credit #mortgage #wealth #entrepreneur #mindset #financialfreedom #personalfinance #moneytips