Uri Levanon, the CEO of Haste Media, thinks that NFTs can be of interest to the world of cinema and that of series. At a dedicated conference at the #MarchéDuFilm of the #FestivalDeCannes, Uri Levanon presents some of the interesting leads for film producers and distributors. 🎥 Film professional? Subscribe to our channel to be alerted of our next videos: https://www.youtube.com/user/MarcheduFilm?sub_confirmation=1 Click on the timecodes to access the chapter: 00:00 Introduction 01:19 What is an NFT? 05:06 On the way to NFT 2.0! 07:11 Examples of how to use NFTs 09:44 The CineRare project 12:51 A new dimension to discover movies To understand the use of an NFT, one must first understand what an NFT is. Uri presents a detailed definition and then afterwards introduces the arrival of the NFT 2.0 and its significance for the world of cinema. Through concrete examples, Uri explains the CineRare project which could be a very interesting tool for film (and series) producers. For instance, NFTs can be an efficient communication tool - whether it is for the release of a trailer or for the first days of a theatrical or streaming release. It is also a new way to attract the fans through unique works of art - drawn from the universe of the given movie or series. This presentation was recorded during the Marché du Film 2021 of the Cannes Film Festival. A conversation led by AC Coppens (The Catalysts). Find out more: ► Check out what's new in the Cannes Film Market: https://www.marchedufilm.com ► Key trends to anticipate: https://www.marchedufilm.com/spot-industry-trends/ Join the Marché du Film community: ► LinkedIn: https://fr.linkedin.com/company/march-du-film---festival-de-cannes ► Facebook: https://www.facebook.com/marchedufilm/ ► Instagram: https://www.instagram.com/mdf_cannes/ ► Twitter: https://twitter.com/mdf_cannes