Studies show men are praised and critiqued in great detail while women are given vague feedback such as “great job” and “do better”. Ms. Newton discusses how it starts in childhood and continues in the workplace today. How can we make simple shifts in our language to increase productivity, employee satisfaction, and diversity? Dawn is a serial technology startup veteran with over twenty years of experience building teams at great companies leading to successful exits. She grew support operations leading to a multi billion-dollar IPO at NetZero/United Online. Prior to that she lead tech teams at Microcom (acquired by Compaq), and InterAccess (acquired by Allegiance Telecom). Currently she is the Co-Founder and COO of Netki, a FinTech startup focused on digital identity for usability and compliance.. Dawn was named one of the Power Women in FinTech by InnoTribe’s Bridging the Gender Gap 2015 report. She currently serves on the Boards of The Threshold Foundation and BitGive as well as being an advisor to the award winning newspaper, The National Observer. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx