1. Get your value proposition clear in the first 40 characters of your headline. 2. Use the first 3 lines of your About statement to make it clear what you do, who you do it for and why people should get in touch. 3. Start commenting on relevant posts where you can demonstrate your education, skills and experience. There are lots of helpful free LinkedIn tips here: espirian.co.uk/linkedin/ and in my posts tagged #LinkedInLearnerLounge (following the hashtag on LinkedIn means you're more likely to see my stuff).