In this video, we'll discuss the topic of loans and the significance of personal collateral. When seeking loans from banks, private equity firms, or family offices, it's not uncommon for them to ask for personal collateral. This could include assets such as real estate or a stock portfolio, which they'll hold as security to protect their investment. The purpose behind this is to secure their cash and any potential returns, especially if your startup doesn't succeed. It ensures that they can retrieve their principal and fees in such a scenario. So, if you come across this requirement, don't feel upset or surprised; it's a standard procedure in the lending world. #short #mobilizationfunding