Peter Himler, Principal, Flatiron Communications, discusses Social Media's PR crisis and how companies can prepare for their turn in the social media spotlight. Himler is interviewed for the latest "Communicators to Communicators (C2C) Insights Video" by Simon Erskine Locke, CEO of CommunicationsMatch, at the recent CISION Social Journalism Livestream webinar organized with CommPRO.biz. www.communicationsmatch.com.