Greenwashing is when a company claims to be sustainable, but actually isn’t. It’s unfortunately extremely common, and many people have been fooled by our favorite brands. As a sustainable fashion educator, I want more consumers to be able to identify greenwashing, so here are 7 examples of common greenwashing tactics I’ve encountered. RESOURCES: Swedish report on H&M recycling program (use browser translator to English): https://www.aftonbladet.se/nyheter/a/O8PAyb/har-dumpas-h-m-kladerna-du-atervinner My sustainable brand directory: https://imperfectidealist.com/greenwashing-examples-in-fashion/ Good On You: https://goodonyou.eco/ Eco-Stylist: https://www.eco-stylist.com/sustainable-brands/ How I evaluate fashion brands: https://imperfectidealist.com/category/sustainability/sustainable-fashion/ Blog post version of post: https://imperfectidealist.com/greenwashing-examples-in-fashion/ FIND ME ELSEWHERE: https://www.instagram.com/imperfectidealist/