If your B2B sales strategy relies heavily on cold outreach, you’re missing a bigger opportunity: visibility. In this episode, I talk with executive strategist Bill Rice about how to use personal branding and platform presence—especially on LinkedIn—to create warm leads that convert faster and scale without paid ads. 🎙 Topics covered: 00:00 – Intro: Visibility vs. outreach in B2B 03:20 – Why cold outreach struggles without credibility 07:45 – How LinkedIn becomes a daily inbound engine 12:50 – Building a personal brand for trust, not fame 16:10 – Using conferences (even without attending) to book meetings 22:00 – Executive visibility as a team advantage 26:35 – The myth of funnels vs. long-term positioning 31:00 – Scaling inbound for high-ticket B2B offers 37:00 – Bill’s top advice to consultants and leadership teams 41:15 – Final thoughts and episode close #LinkedInStrategy #ExecutiveBranding #B2BSales #CEOVisibility #SalesLeadership #InboundMarketing #ThoughtLeadership