The Ultimate Guide to LinkedIn for Business. Check out more The Journey content at https://bit.ly/GDTheJourney. ✅Read about it here on our blog ➜ https://bit.ly/36ZENjDGoDaddy 0:12 The ultimate guide to LinkedIn for business 1:05 Why have a LinkedIn presence? 2:07 How to set up a LinkedIn profile Unlike other social media platforms, LinkedIn was created specifically for business people as a forum for sharing ideas, generating leads, and finding top talent. With more than 660 million users worldwide, LinkedIn is the social networking site for professionals. It’s an online platform for industry-specific discussions and for making connections based primarily on professional interests and affiliations. Whether you’re just getting started on LinkedIn or you’re looking to grow your visibility and expand your reach, this video will give you tips to take your presence to the next level. Why your business needs a LinkedIn presence While personal social media outlets such as Facebook or Twitter can be used with limited success for building client relationships, LinkedIn is almost a perfect online forum to do business. Taking advantage of LinkedIn is as easy as making new connections, engaging with other users, and creating actionable posts and content that will help produce solid returns later. Let’s look at how you can get started! If you’re brand new to LinkedIn for business, get started by creating a personal profile. Once that is up and running, you can create a profile for your business. If your business has team members, encourage them to connect their profile to your brand page. Once they have a personal profile, they can add their position at your company to the experience section. Keep in mind that you aren’t limited to only adding your full-time employees. If you have freelancers or contractors who regularly work with your brand, ask them if they’d like to add their experience to build even more connections for your business page. If your business is a service or consulting based business, also consider signing up for LinkedIn Profinder. LinkedIn Profinder connects freelancers with businesses that need their expertise. If you apply to be a LinkedIn Pro (and are accepted), LinkedIn will send you proposals from customers who are looking for services you provide. In addition to your brand page, LinkedIn Pro is another way to leverage LinkedIn for small businesses and connect with more customers and clients. Participating on LinkedIn is important for establishing your legitimacy and driving interest. Building relationships on LinkedIn involves consistently publishing relevant content, responding to others’ content, and reaching out to make new connections. Share content that your ideal audience would find interesting, valuable, and useful. There is a lot of noise on social media so offer a good reason to follow and pay attention to your brand, and keep in mind that productively participating is not the same as spamming. Show that there is a person behind your brand by sharing your thoughts and opinions in threads. You can comment as your brand, your personal profile, or a mix of both. Either way, your engagement will help you expand your reach and influence. Share other LinkedIn posts from users or companies. This tactic puts your brand out there and also shows support to other users and brands that may be likely to share your content in return or follow your brand page. Now you’re ready to start using LinkedIn to build your brand. Whether you’re just starting out or looking to refresh your social media strategy, we hope these LinkedIn tips will help drive the kind of new business you’re looking for. The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day. ---------- Subscribe: http://bit.ly/GoDaddy-Subscribe Website: https://www.godaddy.com Facebook: https://www.facebook.com/GoDaddy Twitter: https://twitter.com/godaddy Instagram: https://www.instagram.com/godaddy #TheJourney #Business #GoDaddy #Entrepreneur #HowtoStartaBusiness #LinkedIn