Over the last 21 months, I have been building a website from scratch off of an existing domain that is over 10 years old. And in today's video, I'm going to be detailing exactly how many posts I've published, how much I've made as well as whether or not this has been worth it. 📥 DOWNLOAD my free Digital Marketing Jumpstart Kit to get more organic traffic and leads to your site → https://www.growwithwill.com/digital-marketing-jumpstart/ 🔔 Remember to SUBSCRIBE to get new videos every week: https://www.growwithwill.com/subscribe ☕️ Did I help you out? Buy me a coffee: https://ko-fi.com/growwithwill 0:00 - Introduction to SEO Case Study: 250+ Blog Posts in 21 Months 0:25 - Overview of the website I noticed digging through some expired domains a few years ago that this website was just laying dormant and that the owner had failed to renew the website even though it had been in existence for several years. In fact, when I dug into the backlink profile of this particular expired domain, I noticed that there were even links to websites like the New York Times, which are super reputable. 1:29 - My approach building this site When it comes to building these sorts of niche sites, it's one and the same for me which is I always like to go for long tail keyword phrases, build up domain authority and relevance, and then consistently publish content over long periods of time. I started this website somewhere around early 2020. It didn't really have content coming up. But in the last 21 months, I've effectively grown this website to getting around 30,000 page views every single month. And I think that this will continue to grow because I've actually started to invest more and more in content on this site. 3:15 - How much I've made So what you'll notice is that I didn't really monetize the site into a few months in of publishing content. In fact, I made less than a hundred dollars for the bulk of the time period in the first few months. You'll notice that this has absolutely been going on a hockey stick growth curve. In fact, in the latest month of October, I made over $400 from this website and that's only growing as we start looking ahead to the months ahead as well. I have been releasing content on a regular monthly schedule with the exception of a few months in the middle. In terms of my content strategy, I was pretty much publishing 30 plus posts every single day. 6:47 - Current Market Valuation of the Site What's really powerful is just thinking about the concept of if I were to sell this site now. It has a clear uptrend, it has a healthy domain in which there's no bad backlinking, it's all organically built and it's on a really old existing domain. And what that means is that it could probably command a pretty decent multiple. In fact, right now when sites are being sold, they're being from anywhere from 45 to 50 times multiples at times. And so what that means is that you can take how much a site is making on a monthly basis multiply that number by 45 and that's essentially what the sale price is going to be. If I were to sell the site based off of a $300 a month multiple then include all of my lifetime revenue from display ads, as well as Amazon affiliate and not even include my November revenue as well, that would mean that I would get a 90% return on my money, which on a monthly basis for the 21 months means that I've been making 4.29% online money for that entire time period. 10:34 - Some of the mistakes I've made 1. I was not consistently publishing every single month. 2. I didn't actually maximize my Ezoic earnings along the way 3. I didn't start building my email list from day one. 12:11 - Was it worth it? Absolutely. In the last 21 months, I've learned a lot by just entering an entirely new niche. And then the other thing that's been really valuable for me is that I've been able to hire a ton of people as writers, as well as as assistants to give them continuous work over the last 20 months. And then the last reason why it's really worth it to me is because the site is growing. ✍️ COMMENT BELOW: What did you learn from this SEO case study? Grow with Will is all about helping you grow your business, get more customers, and hone your business acumen. I teach you the real-world business skills you didn't learn in school to help take you from zero to self-starter. 🔔 If you find this helpful, SUBSCRIBE for new videos every week: https://www.growwithwill.com/subscribe 📸 My YouTube Gear: https://kit.co/GrowthWithWill/my-youtube-studio Disclosure: Some links and products are affiliate links, meaning Grow with Will will earn a commission if you make a purchase through our links, at no cost to you. Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.