As unconventional as it may be, I wanted to talk about a different way to pick stocks that I personally use in building my portfolio. Now individual stock buying is generally not a great idea for the majority of people - almost everyone who manages their own stocks underperforms indeces such as the S&P 500 in the long term. But if you do want to buy and hold some stocks yourself among your investment portfolio, how do you go ahead and choose them? Should you focus on trends indicated by candlesticks, try to time the market or research their annual reports and quarterly earnings calls to pick up the movements in some performance ratios? I don't do any of these. And I don't do them for two major reasons. The first is that I don't treat my investments as a form of income. Investments are just there to retain and possibly grow the value of money that I have already earned. I don't want to spend my time managing my investments, analyzing stocks and wasting days worrying about whether they will go up or down. The second reason is that I invest in companies that I think will do well in the future and I do not base my decisions just on how well they have in the past 2 or 3 years which is what their performance reports are based on. I look at the quality of the products and services that the company offers against the expectations of their target market and their competition. Companies that do well and whose stocks appreciate produce products and services that deliver above market expectations on an ongoing basis. That pretty much sums up my investment ethos and although it is incredibly simple and most hardcore analysts and wanna be investors will disagree with me, it works for me and that is the only way I assess my portfolio. TRADING 212 (UK & Europe) To get free fractional shares worth up to £100, you can open an account with Trading 212 through this link: https://www.trading212.com/join/SASHA Terms apply. WATCH NEXT ○ Getting started with Trading 212 - https://youtu.be/SMyseyHUVik ○ Investing for beginners - https://youtu.be/5_Z5Zw4t72c ○ Investing won't make you rich - https://youtu.be/_MEpqUC-kSQ ○ 7 Things to know about Stocks & Shares ISA - https://youtu.be/39IA7Als4bE CAMERA GEAR I USE ○ My camera - https://bit.ly/sasha-camera ○ Main lens - https://bit.ly/sasha-lens ○ Microphone - https://bit.ly/sasha-mic ○ Tripod - https://bit.ly/sasha-tripod ○ Memory card - https://bit.ly/sasha-card ○ Ring light - https://bit.ly/sasha-light Full list of gear here: https://kit.co/sashayanshin/sasha-video-gear DISCLAIMER: Some of these links may be affiliate links. If you purchase a product or service using one of these links, I will receive a small commission from the seller. There will be no additional charge for you. DISCLAIMER: I am not a financial advisor and this is not a financial advice channel. All information is provided strictly for educational purposes. It does not take into account anybody's specific circumstances or situation. If you are making investment or other financial management decisions and require advice, please consult a suitably qualified licensed professional.