If you invested 1 lac rupees in a stock Rajesh Exports in July 2001, today your 1 lac would have become roughly 7 Crores. So in 22 years time, your 1 lac would have given you 700 time returns. Now interestingly, if you did a FD of 1 Lac rupee for 22 years at 7% return, you will get 4 Lac 43k. So in 22 years time, your 1 lac would have given you 4 times return. So Rajesh export made your 1 lac into 7 Cr and a FD made you 4 lacs. This comparison is the simplest way I could explain RISK vs REWARds.