The Swatch Group is credited with saving the Swiss watch industry in the 1980s. But right now the company is under pressure, hit by a spending slowdown in China. US President Donald Trump’s trade war has only piled on to its problems. In August, Trump imposed a 39% tariff on imports from Switzerland, steeper than the 31% he had previously threatened. The surcharge, though like most others by Trump subject to ongoing litigation, is the biggest among developed countries and compares with just 15% in the neighboring European Union. With falling sales, Swatch’s leadership has been criticized by some shareholders. Steven Wood, an activist investor, even attempted to win a seat on the company’s board. His intervention, rare in the luxury and watch sectors, may underline the frustration exhibited by other shareholders. So can Swatch turn its fortunes around? 00:00 Introduction 01:31 Switzerland & Swatch 03:00 Quartz crisis 05:00 External headwinds 07:23 Leadership & investors 08:49 MoonSwatch 09:24 Storytelling #watches #switzerland #business -------- Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_confirmation=1 Get unlimited access to Bloomberg.com for $1.99/month for the first 3 months: https://www.bloomberg.com/subscriptions?in_source=YoutubeOriginals Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it. Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world. Visit our partner channel Bloomberg News for global news and insight in an instant.