One of the most important categories to examine when conducting a personal raw materials assessment is that of your Core Values, or what’s important to you. In this video, I discuss how core values are the guiding principles or the fundamental beliefs that often dictate people’s thoughts, emotions, and behaviors. They're often the basis by which people judge their own actions, as well as how they judge whether any particular thoughts and actions are deemed as “right” or “wrong.” Determining your core values and their importance to you can be a critical step in setting a direction for the development of both a personal brand and a professional brand, as well as for your success in creating a consistent workplace persona. Remember that your set of core values should be more than just a “wish list” of how you’d like to represent yourself. You should be able to embrace your core values and allow them to drive your decisions. Developing a list of core values that truly corresponds to your view of yourself and the world can actually assist you in making decisions, particularly under times of stress. Adhering to that list of previously determined core values will help ensure that the choices you make are ones that you’ll be happy with when you reflect on them at a later time… rather than being ones that you’ll later regret. Some questions to get you started on assessing your core values are: • What beliefs do you have that shape your view of the world? • What is important to you with respect to your work, your career, your personal life, and your role in society? • What are your feelings with respect to various concepts such as honesty, health, wastefulness, hard work, religion, family, sustainability, friendship, loyalty, integrity, respect, etc.? ----------------------------------------------------------------------------- Anthony Miyazaki holds a Ph.D. in Marketing and has taught Digital Marketing, Marketing Strategy, Consumer Behavior, and Marketing Yourself (a personal branding course) over a 20+ year career in academia and industry. You can connect with him on LinkedIn, follow him on Twitter (@SensibleFolk) or Instagram (@SensibleFolk), and, of course, subscribe to his YouTube channel. LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki