In this video, we share several key tactics to help you reach the right audience and increase deposit growth. Did you know that 88% of consumers will shop online first before opening a checking account? You may be the closest financial institution and you may have the best rates for your deposit accounts, but if competitors are dominating the top organic positions in Google and being search results, you're missing out on new customers. Local SEO (Search Engine Optimization) is key to maximizing your online visibility for each of your bank branches. Many elements play a role in creating a comprehensive local SEO strategy. And a few things that you can do to get in front of your consumers include creating local map listings for each of your branches, and both Google and Bing creating city-specific content pages on your website for each of your bank's branches. Claim your business listing on popular review sites like Google Maps. Then proactively solicited consumers to leave reviews and take time to publish responses to every review you can find. Bump up your content marketing by creating educational content localized to your target market, and perhaps help answer questions for your customers. For example, what home buyer assistance programs are available for local buyers? If you're looking to target more specifically, using multiple channels to reach your desired audience is very effective. To do this, you should first identify your target audience, the consumer and business personas who can significantly help you grow your deposits. Start by analyzing your existing deposit holders, demographics and preferences to help you determine the overall profitability and interest rate sensitivity. When completed, you will have the basis to design the ideal customer profiles that will help you attract and retain more depositors. And after establishing who you want to reach, you can consider integrated marketing strategies that include multiple touchpoints. Some examples include digital advertising, like pay per click search advertising through Google Ads. This option provides an opportunity to target a specific audience, allowing you to push past competition and gain prominence at the top of search engine result pages. Imagine creating Google Ads for each deposit service using geotargeting to reach prospects within a small radius around each of your locations. Please note that the world of pay per click is vast, and there are many elements like budget, ad extensions, display advertising, remarketing, retargeting, customer match, and more. So if you plan to enhance your online presence with paid ads, it might be wise to have an in-house expert or better yet, partner with the digital marketing agency that is experienced in helping banks grow. Social media platforms like Facebook and LinkedIn offer powerful targeting tools that allow you to deliver highly focused ads to a specific audience based on their interest in lifestyles. Couple this with a comprehensive understanding of your audience and you can create high social Media platforms like Facebook and LinkedIn. Make sure you have an effective mobile presence to expand your reach to consumers. Having a feature-rich mobile app allows simple transactions to be done anywhere, anytime, which is critical In today's digital world. We all know that people's lives are busier than ever, so offering time-saving features within your mobile banking app will make your bank more attractive and translate to growing your bottom line. Creating content and effective storytelling can yield serious results. Research backs up common sense that people purchase more often from companies than engage with them and provide education and solutions to their most pressing problems. So dedicate time to the creation of high-quality website content. Blog articles, guides e-newsletters and more that will keep your audience informed. Lastly, customer service should not be overlooked. There was a time when serving up a smile and a small gift was enough to gain new accounts. Remember, you're not the only bank trying to woo potential consumers or sell additional products to your existing customers. So look at how you can differentiate yourself. For example, you might want to look at making teller outreach a core part of your internal marketing strategy, and teach the team how to cross-sell the products or perhaps get more connected with your high-net-worth consumers by picking up the phone to reinforce the business relationship, individuals and businesses will appreciate the special touch and attention to their needs and satisfaction. Visit our website to find additional strategies and more detailed information to help your financial institution stand out in the crowd and accelerate your deposit growth strategy: https://www.bankbound.com/blog/marketing-increase-deposits/