When most business leaders try to implement social selling on LinkedIn, they just end up making noise and don't get any leads. Why? Because their activity on LinkedIn is detracting from their credibility as the solution to their target prospect's problems. For example, let's say the CEO of a B2B SaaS company wants to social sell on LinkedIn. This CEO's last five posts have covered the following topics: - A poll on what your favorite color is - Tips for maintaining a good work-life balance - 5 predictions of how B2B SaaS will change in the next year - Posting about the latest trends in remote work - A light-hearted April fools joke 4 of those 5 posts have nothing to do with this CEO's industry, much less the questions that the CEO's target market are asking themselves. This detracts from the CEO's credibility. Business leaders can build their credibility by asking, "Where can I meet my target market where they are?" - What do they know? - What are they not quite sure about? - What do they tell me on discovery calls? - What objections do they give before signing up? A CEO who answers these questions consistently on Linkedin is building credibility with their target market. Always be building credibility and never detract from that credibility. This is the key to developing a meaningful pipeline while using LinkedIn. #Linkedin #SocialSelling #LinkedinContent #RevenueZen SUBSCRIBE to get our most useful thoughts on B2B inbound marketing and demand generation! https://www.youtube.com/channel/UCgRWKt7IPwh3_rH66XlwuEg?sub_confirmation=1 STAY TUNED: RevenueZen ► https://revenuezen.com/ YouTube ► https://www.youtube.com/channel/UCgRWKt7IPwh3_rH66XlwuEg Linkedin ►https://www.linkedin.com/company/revenuezen/