Consumers are eager to be more sustainable, and urge brands to help them. How? Our P&G Beauty scientists at the German Innovation Centre have just launched a disruptive innovation, that raises the bar in sustainability. Listen to Michael Britt presenting the first paper-based packaging shampoo and conditioner bars from Head & Shoulders, Pantene, Herbal Essences and Aussie. #PGInnovation #PGEurope