To speak with a LinkedIn Company Page expert about applying these strategies in your business please visit http://www.funnelprofit.com/linkedin-lead-generation-service/ 1. Ask your employees to add your page as their workplace to their LinkedIn profiles. 2. Optimize your content for sharing. 3. Use the LinkedIn company follow plugin to put a follow button on your website or blog. 4. Share YouTube videos. Followers who engage with videos make twice as many interactions (shares, comments, etc.) as they do on non-video posts. 5. Optimize your LinkedIn page for search engines. 6. Engage with your current connections and page followers FIRST. . 7. Use LinkedIn groups. 8. Share company news on your page. More than half of all professionals say they follow companies on LinkedIn simply for news updates on the company in question. 9. Promote your LinkedIn page via your other marketing channels: Facebook, Twitter, your email list, etc. A good LinkedIn strategy isn’t enough if you don’t use the power of cross-promotion on other social media outlets. 10. Create multiple LinkedIn Showcase pages. 11. Add the LinkedIn share button next to all your website content. 12. Include a link to your company page in the bio of your guest blog posts. 13. Hold an employee contest to see how many LinkedIn followers they can drive, then give a valuable reward to the winner. 14. Add a link to your company page in your product packaging or brochure. 15. Write a blog post about LinkedIn, and link to your page within the post. 16. Post regularly to LinkedIn Pulse and encourage shares and comments in the body of your posts. 17. Monitor your LinkedIn analytics. 18. Share content you didn’t write but is useful to your industry/followers. A steady stream of new content is helpful. 19. Use images in all your page posts. 20. Ask your employees to consistently share your page posts for maximum visibility. 21. Follow other businesses in your industry and engage with and share their posts. 22. Include a call to action at the end of your blog posts, asking your visitors to follow your company page on LinkedIn. 23. Add a LinkedIn company widget to your website’s sidebar. The widget displays relevant info about your company, as well as a follow button to attract clicks through to your page. 24. Limit the self-promotion. 25. Post regularly. In order to consistently grow your page, you’ll need to make an effort to post relevant content on a regular basis. 26. Create an industry-related LinkedIn group. Share valuable information and facilitate interesting discussions, establishing your group as a hub for those in 27. Share job postings on your page. 28. Make sure your company profile is complete. LinkedIn shows a preference for complete bios in on-site search, so make sure yours is 100% complete. 29. Track your company’s LinkedIn content marketing score. 30. Use your company page as your current place of employment. 31. Share your company page content with relevant LinkedIn Groups. 32. Assign multiple administrators to your page, encouraging them to share to their communities while creating dynamic content. 33. Aim to post your updates M-F morning or noon. 34. Include a link to your company page on your business cards when printing new ones. 35. Leverage your existing LinkedIn connections to grow your page. Ask your personal first-degree network to follow your page, and share it with their connections. 36. More than half of LinkedIn users use the site to follow industry trends. Use this knowledge to help shape your content sharing. 37. Connect with top LinkedIn members to dramatically increase content sharing. LinkedIn has a written guide on how to do this. 38. Use LinkedIn targeted updates to segment your page followers. Tailor your posts to different segments of your audience, increasing relevance and engagement. 39. Ask questions of your page followers. Studies show that asking a question of readers gets 50% more engagement than posts without a query. 40. Sync all your contacts on LinkedIn using LinkedIn Connected. 41. Make sure your company page has a good image that meets LinkedIn’s media guidelines 42. Check out LinkedIn’s Trending Content to find popular topics you can incorporate into your own page posts. 43. Follow more pages connections. The larger your network, the more chances you have to grow your page! 44. Be sure the first 156 characters of your page description are optimized for search,. 45. Add links to your posts whenever possible. 46. Ask your employees to engage with your page’s content. 47. Use your LinkedIn account link in your email signature instead of your company webpage. 48. Posting 5+ times per week will hit over 50% of your followers at all times. 49. Use your full business name as your page name. 50. Share your posts on Facebook +Twitter. To speak with a LinkedIn Company Page expert about applying these strategies in your business please visit http://www.funnelprofit.com/linkedin-lead-generation-service/