In our new Furniture Talk Podcast, we take you behind-the-scenes to discover how Icon by Design has built a booming furniture brand in the Australian market. We explore the differences between fashion and furniture industries, and the company's focus on contemporary, modern design. Find out more about Icon by Design's direct-to-consumer business model and customer experience, and how they tackling challenges in the American market. We'll also cover product expansion, manufacturing, augmented reality, and more! Don't miss out on insights into building a successful furniture brand! Chapters: Introduction (0:00) Background in fashion industry (0:22) Decision to transition to furniture industry (2:19) Focus on contemporary, modern design (4:33) Expansion to US market (7:04) Direct-to-consumer business model (8:39) Quality and pricing (11:35) Benefits of having agents in Different Countries (15:09) Product Development Process (18:01) Customer journey and experience (20:18) American market and challenges (27:27) Branding Deployment (29:02) Product expansion and range (31:14) Sourcing and manufacturing process (33:13) Benefits of virtual reality in furniture industry (35:30) Wood Concept Furniture is a design and production company based in Vietnam. We have been operating in the furniture export business since 2006 and our goal is to produce quality service and production to exceed our clients expectations. If you're interested in learning more, please visit us at 🌐 https://woodconcept.biz/. Should you have any questions or require personalized assistance, our team of experts is always available to support. Feel free to reach out to us via email: 📧ben@woodconcept-ltd.com 📧jo@woodconcept-ltd.com 📧sasha@woodconcept-ltd.com To explore the details of our collection, we encourage you to visit and follow us on Instagram, where you can stay updated on the latest trends, inspirations, and collection details: @poshspace @woodconcept_ltd