#digitalpr #publicize #crisis #guide See the full guide here - https://bit.ly/3gKdDSX In this video, we take a look at the first step of the seven-step guide to prepare your business against a PR crisis. In this first step, we highlight the importance of assembling a crisis communication task force and what that task force should look like. If you believe your company could be better prepared against unforeseen PR crises, check out "The Ultimate Crisis Communication Management Guide" in the link above.