this video is sponsored by squarespace. for 10% off your first purchase, go to http://squarespace.com/jennymustard and use offer code jennymustard at checkout. check out my new house tour channel : https://bit.ly/3wOqvvy so scandinavian style, where do you start, what are the pitfalls, and most importantly how do you create this look at home ? don’t worry, your swedish girl jenny’s got your back. 6 tips on how to scandi up your wardrobe. today i’m looking at nordic fashion, but just a few months ago I did a video on Nordic style homes and interiors, if you’re curious about that too: https://www.youtube.com/watch?v=UnbmxUDtexE i talk about: - the oversized silhouette - scandis are generally a very trend sensitive people - Stockholmers and Copenhageners - timeless aspects that survive year after year - the streets of Oslo and Gothenburg - huge shoulders, long menswear coats, boyfriend shirts, slouchy supersized jeans / trousers - disregarding fashion rules - daring and cheeky - most Scandis are natural born minimalists - simple silhouettes - the neutral colours, from wedding white to funeral black. - sand, navy, khaki, all the browns and beiges and denim blues - never go out of style - no patterns and bright colours - tone on tone - Scandis’ two favourite concepts: modern and daring + simple and clean. - quality - the home of both IKEA and H&M - the quintessential Scandi style = a love for quality - timeless items = afford to spend a bit more on quality - naked eyes, red lips - hairstyles change a lot with trends = braids / backslick / midparted low sleek ponytail - the Scandi makeup look - the simple, the naked clean fresh faced look - bright red lipstick - a little bit weird and editorial but still very simple - androgynous outfits - Scandis a very feminist people - reflected in our fashion - girls can be boyish, boys can be girly - what the shape and silhouette signals about the culture - anti-cute = modern and edgy - balance the sweetness with heavy boots or severe makeup or a menswear jacket ___ find us on instagram ! @jennymustard - https://instagram.com/jennymustard/ @davidmustard_ - https://www.instagram.com/davidmustard_/ ___ subscribe to our podcast on itunes : https://apple.co/2DR2lpF spotify : https://spoti.fi/2BAGuUJ ___ subscribe to my channel : http://bit.ly/2iBaKo9 ___ fair use of copyrighted material: IKEA | Billy bokhylla https://www.expressen.se/skonahem/blogg/addsimplicity/2017/06/05/inspiration-bokhyllor-mina-basta-tips-for-att-skapa-en-harmonisk-kansla/ Filippa K https://www.filippa-k.com/en/ss22-lookbook?utm_source=cj&utm_medium=affiliate&utm_content=5370367&utm_term=13350243&cjevent=8a40bc0eccd311ec83a3f27e0a180513 disclaimer: i do not own some of the material in this video. please note that some images, videos, and copyrights belong to their original owners. no copyright infringement intended. ___ #nordicstyle #scandinavian #fashion