📈 BUILD A LINKEDIN GROWTH SYSTEM that attracts your ideal clients! Book a private, one-hour consultation with me to tackle your LinkedIn challenges and map out your next steps. 👉 https://www.deshoutout.com/1-hour-consultation/ I've worked one-on-one with hundreds of business owners to create a LinkedIn strategy and implementation plan that accelerates their business -- and is easy and fun to run! I want you to have a LinkedIn presence you can be proud of. P.S. - I also offer a 10-hour consultation retainer, where we meet over a series of Zoom calls. I'm your personal strategist and accountability partner. For details: https://www.deshoutout.com/deep-dive-program/ Have you seen me ROAST LinkedIn posts? https://youtu.be/vHYBK9aNFfA?list=PLb6UExX9aeTFe9gFPILhfUMLoFP7MC29M --- Video summary: In this video, we cover the crucial reasons why professionals should avoid creating multiple LinkedIn profiles, even if they have a side gig or run multiple businesses. Maintaining more than one profile violates LinkedIn’s user agreement, risks account suspension or deletion, and can confuse your network. Instead, we show how to manage multiple careers on a single LinkedIn profile, protecting your professional reputation while consolidating your network connections, profile management, and brand presence. We dive into actionable strategies for optimizing a single LinkedIn profile when juggling two careers. This includes crafting a compelling LinkedIn headline that unifies your professional experiences, leveraging the Experience section to showcase secondary roles, and targeting your connections strategically based on which career you want to prioritize. Small business owners and marketers will benefit from tips on networking efficiently, highlighting transferable skills, and aligning profile messaging with their primary business goals. Finally, the video addresses LinkedIn content strategy for dual-career professionals, emphasizing the algorithm’s preference for posts from personal profiles over company pages. We explain how to use company pages to support secondary businesses while posting through your primary profile to maximize engagement, visibility, and brand authority. For additional insights on creating high-performing LinkedIn posts that attract likes, comments, and shares, viewers can reference the companion video on post optimization and content best practices.