Our Global Creative Advocate, Anna Cofone, was backstage at Roksanda SS25 at London Fashion Week crafting structured looks using Authentic Beauty Concept. On the runway at London Fashion Week SS25, Roksanda showcased a collection inspired by artist Agnes Denes and her renowned “Wheatfield – A Confrontation” installation. To complement the bold tailoring and impactful fabrics, our Global Creative Advocate, Anna Cofone, crafted simple structured hairstyles with a controlled, high-shine finish that created the illusion of hair going in different directions. How to recreate Anna Cofone’s Roksanda SS25 London Fashion Week look using Authentic Beauty Concept: Prep the hair with Hydrate Spray Conditioner (Type 2/3 hair) or Flawless Primer (Type 1 hair) to create the perfect base for structure with a smooth, glossy and healthy finish. Create the shape by sectioning a 1-inch panel from the left side of the parting; pull the rest of the hair into a low ponytail. Use Amplify Conditioner and Working Hairspray for hold and definition before securing the 1-inch panel on the right side of the head. Finish with Glow Spray Serum for high shine and weightless polish. Who is Roksanda? Roksanda Ilinčić is a Serbian-born fashion designer based in London, where she graduated with an MA in Womenswear from iconic arts college, Central Saint Martins. Roksanda has won multiple awards, including Red Carpet Designer of the Year at the Elle Style Awards and Businesswoman of the Year at the Harper’s Bazaar UK Women of the Year Awards. Who is Anna Cofone? Global Creative Advocate Anna Cofone is an International Session Hairstylist, currently based between London, New York, Paris and Copenhagen. Having collaborated with some of the world’s biggest names, Anna is also the founder of the Hair & Care Project, an initiative that seeks to empower blind and low vision women and young girls through hair care and styling. Authentic Beauty Concept is a holistic premium haircare brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs on our website. #authenticbeautyconcept #authenticbeautymovement #authenticbeauty #londonfashionweek #SS25 SUBSCRIBE to our channel for #nofilter visual inspiration, authentic communication, and mindful trendsetting and to learn more about Authentic Beauty Concept and our talented Advocates! https://www.youtube.com/c/AuthenticBeautyConcept?sub_confirmation=1 Follow us on: Website: https://www.authenticbeautyconcept.us/en/home.html Instagram: https://www.instagram.com/authenticbeautyconcept/ Facebook: https://www.facebook.com/AuthenticBeautyConcept/ Pinterest: https://www.pinterest.at/authenticbeautyconcept/_created/ TikTok: https://www.tiktok.com/@authenticbeautyconcept Chapters: 00:00 – 00:19 Introduction 00:19 – 00:36 Prepping the hair 00:36 – 00:51 Sectioning 00:51 – 01:01 Creating illusion 01:01 – 01:09 Final look