THIS WEEK: In this 90-minute event, we have Jon Keel joining us from Ohio. There is no doubt that LinkedIn is one of the most powerful platforms for prospecting and nurturing relationships, but with its clever algorithm that decides if your posts will be shown to more people, its likely only a handful of people will see your posts - even with the best content marketing strategy. This means that your efforts won’t generate any meaningful business benefit. In this talk, Jon will be sharing the latest research as to what works and what doesn't on LinkedIn. Jon is part of a global network of LinkedIn Experts and researchers who continually test and measure results on LinkedIn to see spot trends and identify what is working and what's not. He'll be explaining the term Shadow-Ban, how it happens and how you get out of it! ----------------------------------------------------------------------------------- FRIDAY NETWORKING WITH THE EXPERT ECONOMY If you’re an Expert Entrepreneur looking to learn how to maximise your business and meet others on the same journey as you, you’re in the right place. Our events are a combination of Networking and Learning designed especially for those who sell their expertise as a service. The road as an Expert Entrepreneur is never easy and often we appear as the ‘odd one out’ amongst our family and friends. It can often be hard for us to find the support we need, especially when the general marketing principles do not apply. Our networking event is designed to give you the support and momentum you need to explore and build your business. We meet virtually, via Zoom, for 90-minute on a Friday lunchtime once a fortnight. We’ve chosen Friday lunchtime because if you were working with a team, you’d probably be celebrating the end of your week by going out for lunch – and thats the feel we want to create. This is your chance to reflect on the week, share your progress with others who understand how momentous your accomplishments are, and glean new learning you can take with you into the weekend to start your Monday fresh and bright. ------------------------------------------------------------------------- REGISTER FOR THE EVENT Simply sign up using this event page to let us know you are coming. If you'd like to receive notifications and updates via email for future events, please go to www.TheExpertEconomy.co.uk/FridayNetworking ------------------------------------------------------------------------- EVENT FORMAT 12:25 - 12:35 - Breakout Session One. As you join the call you will be allocated to a breakout room so you can meet others while we're letting everyone in. 12:35 - 12:45 - Welcome! 12:45 - 12:55 - Breakout Session Two 12:55 - 13:15/20 Guest Speaker 13:15/20 - 13:20/35 - Breakout Session Three 13:30 -13:45 - Q&A with Guest Speaker or Pivotal Discussion / Teaching Moment 13:45 - 13: 55 - 2-minute pitches from two attendees 13:55 - 14:00 - News and updates. Close. ------------------------------------------------------------------------- ABOUT YOUR HOST Naomi is a LinkedIn Profile Expert who began her entrepreneurial career as a Life Coach in 2006. After making all the classic mistakes and writing her book Grassroots to Green Shoots about the lessons she learned, Naomi was determined to rectify her wrongs and master the art of winning new business as a solo entrepreneur. Establishing TheProfile.Company, Naomi wrote LinkedIn Profiles for solo-entrepreneurs and quickly began to notice that not only did people tend to undersell themselves on their profile, but they were also missing vital business components that, if put in place, would dramatically change their results. Putting everything she had learned together; Naomi founded The Expert Economy