In this insightful TED talk, Larry Carrino, President of Brustman Carrino Public Relations, shares his expertise on the power of storytelling in shaping brands and engaging audiences. With over 20 years in culinary and tourism communications, Larry has mastered the art of crafting compelling narratives that drive results. Known for his award-winning work, he leads PR efforts for renowned events like the Food Network & Cooking Channel South Beach Wine & Food Festival and serves as PR chair for Slow Food Miami. Drawing from his extensive experience, Larry reveals how a well-told story can elevate brands and connect deeply with people. With over 20 years of experience in culinary & tourism communications, Brustman Carrino Public Relations President Larry Carrino is highly revered in the Magic City. Carrino has a reputation for delivering fully-integrated public relations and marketing campaigns that consistently improve clients’ bottom lines. His entrepreneurial mindset has garnered him several prestigious industry awards that speak to the breadth of his success. In 2009, he was selected as one of the Top “40 Under 40″ Professionals by Gold Coast magazine and was cited as “Best Flack” by Miami New Times in 2008 and again in 2013. He was honored in 2015 with a South Florida Business Journal’s Miami Ultimate CEO Award and, in 2019, received a Johnson & Wales University ZEST Award for Character and was inducted into BIZBASH Florida’s Hall of Fame. He currently spearheads regional PR efforts for the famed Food Network & Cooking Channel South Beach Wine & Food Festival and maintains the role of PR chair for Slow Food Miami. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx