This video is part of a series using found pharmaceutical commercials, collected from online archives and sources. The commercials have been viewed, analyzed, and chopped up, the bits categorized into like phrases and imagery. FDA regulations require certain structural elements in each ad, such as listing side effects, but the format and language is remarkably consistent, a basic structure and system of phrases is used in every commercial. Ask Your Doctor is a curious phrase, simultaneously a directive and yet one that inverts responsibility from the authority of the medical/scientific side to the patient/consumer. This phrase appears repeatedly in these ads.