When customers roll into your shop looking for new tires, there's one key feature you should emphasize – long-lasting tread life. With that being said, though buyers often ask "How many miles will these tires last?", dealers like you know that long-lasting tread characteristics, matched to a specific application, can mean the difference between a satisfied customer and a dissatisfied one. Let’s talk about why matching the right tire tread to each driver's needs is crucial in this Tire Review Continental Tire Garage Studio video.