Louis Ansa, Art Director at makemepulse talks at awwwards Amsterdam about how animation can bring an extra layer of information and add personality to brands, design & interactive experiences and showcases his inspiration, animation principles, creative process and animation thinking. Do the course: Design meaningful experiences through an animation system, here: https://www.awwwards.com/academy/course/design-meaningful-experiences-through-an-animation-system Experience our conferences! Get out from behind your screen, learn the secrets of industry leaders and connect with cool designers from all over the world https://conference.awwwards.com Subscribe now for the latest talks and interviews from top digital creatives: https://www.awwwards.com/subscribe/ For the latest web design trends - follow us: Blog: http://awwwards.com/ Twitter: http://twitter.com/awwwards Instagram: https://www.instagram.com/awwwards/ Facebook: https://www.facebook.com/awwwards/