If you haven’t revisited your LinkedIn strategy in a while, now’s the time to refresh it to build a powerful professional network. In this video, learn how to use LinkedIn for business and get more out of the platform. _______________________________________________________________ ✨Resources in this video (and beyond): ✦ Sprout tested: why put links in the comments on LinkedIn: https://bit.ly/45w46FW ✦ How often to post on social media: https://bit.ly/3MtL1M9 ✦ How to use LinkedIn for business beyond marketing: https://bit.ly/43otLPb 🌱Chapters in this video 00:00 Intro 00:42 How to use LinkedIn for business 1:07 LinkedIn profile features 1:49 Types of LinkedIn content to use 3:00 LinkedIn and employee advocacy 3:48 Final word 💚Curious about Employee Advocacy by Sprout Social? Reach out to us to see how our platform can set your advocacy program up for success: https://sproutsocial.com/features/employee-advocacy/ 🤔Curious about Sprout? Try Sprout free for 30 days to make managing your social channels easier: https://sproutsocial.com/trial/ 📖 Sources: ✦ 2022 B2B Thought Leadership Impact Report: https://www.edelman.com/sites/g/files/aatuss191/files/2022-12/2022%20Edelman%20LinkedIn%20Thought%20Leadership%20Impact%20Report%20_FINAL.pdf ✦ LinkedIn Ads: https://www.linkedin.com/business/marketing/blog/linkedin-ads/why-you-should-be-marketing-on-linkedin-right-now ✦ LinkedIn and eMarketer: https://www.google.com/url?q=https://business.linkedin.com/marketing-solutions&sa=D&source=docs&ust=1684442883065237&usg=AOvVaw2f8a0dO3iyFS_w6IqiPicQ ✦B2B Content Marketing: https://contentmarketinginstitute.com/wp-content/uploads/2022/10/b2b-2023-research-final.pdf ✦ LinkedIn: https://business.linkedin.com/content/dam/me/business/en-us/elevate/Resources/pdf/official-guide-to-employee-advocacy-ebook.pdf ✦ The Power of Employees: Predicting the Best Outcomes for Brand Advocacy: https://sproutsocial.com/insights/data/brand-advocacy/ ✦ The Sprout Social Index™: https://sproutsocial.com/insights/data/social-media-trends-2022/ 👋Follow us on social: Instagram: https://instagram.com/SproutSocial Twitter: https://twitter.com/SproutSocial TikTok: https://www.tiktok.com/@sproutsocial Facebook: https://www.facebook.com/SproutSocialInc/ LinkedIn: https://www.linkedin.com/company/sprout-social-inc-/ Pinterest: https://www.pinterest.com/sproutsocial/ _____________________________________________________________ About Sprout: Sprout Social offers robust social media management solutions for brands and agencies around the world. Start a free, 30-day trial to supercharge your social media today: https://sproutsocial.com/trial/ #digitalmarketing #LinkedIn #linkedinstrategy #socialmedia #linkedinforbusiness