Use Sam's secret growth sauce: generate more traffic with HubSpot's Free Landing Page Builder 🔥 https://clickhubspot.com/9u9 Episode 552: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) teach the 3-step writing framework that helped them build +$10M newsletters. Get Shaan’s writing course - https://maven.com/generalist/writing Get Sam’s writing course - https://copythat.com/ — Show Notes: (0:00) Intro (2:50) Why not how - Persuasion at scale (7:00) To write clearly, you must think clearly (8:00) Begin with the end in mind (11:30) Headlines not outlines (13:30) Warmup with copywork (16:30) Draft fast, incubate slow (17:30) Great writing is great editing (20:00) Build your swipe file (22:00) Don't bury the lead (24:30) Create a curiosity gap (26:00) Write like you talk (29:00) The voice memo test (31:30) Lower the reading level (33:00) How to tell a great story (35:30) Intention meets obstacle (39:00) High emotional stakes in a low stakes situation (40:00) Short sentences (42:00) Great writing has rhythm (45:00) Our favorite resources — Links: • Hemingway Editor - https://hemingwayapp.com/ • Neville Medhora on Louis C.K. - https://copywritingcourse.com/louis-ck-direct-video-sales/ • The Hustle Writes about Hint Founder - http://tinyurl.com/2d537k7f • Hey.com - https://www.hey.com/ • On Writing - http://tinyurl.com/5f334swt • Theo Von - https://www.theovon.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire global talent (like Shaan does) and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than their US equivalents. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth 💰 Pitch your startup for a shot at a $1M investment with Sam Parr as the MC https://clickhubspot.com/pitch My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano