In this captivating episode of "Focus on Business," Jane Goodrich welcomes Joy Michelle, an influential wedding photographer and the visionary behind Photoboss. https://www.youtube.com/watch?v=_z_z9fPv3zk Joy shares her fascinating journey from being a graphic design student to discovering her passion for photography through personal experiences and mentorship. She delves into the turning points that led her to establish a successful wedding photography business right out of college and emphasizes the importance of mentorship, continuous learning, and embracing one's personal brand. Joy discusses the evolution of her career, including the accidental creation of Photoboss, a community and resource hub for photographers. The discussion covers practical advice for photographers at all levels, focusing on the significance of understanding your audience, the impact of personal branding, and strategic business operations. Joy's story is a testament to the power of passion driven by purposeful action in the creative industry. You can find Joy at: Joy’s Photography Website:https://joymichelle.co/ Called To Both Podcast Page: http://calledtoboth.com/ Called to Both FB Group: https://www.facebook.com/groups/calledtoboth Instagram: https://www.instagram.com/joyymichelle/ YouTube Channel: https://www.youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQ 👍 Like this video, subscribe to our channel, and hit the bell icon to get notified about our latest episodes. Share your thoughts and questions in the comments below – we love hearing from you! You can find Jane at https://www.Janegoodrich.com https://www.instagram.com/jane.goodrich https://www.instagram.com/focusonbusinesspodcast Join the Focus on Business Facebook Community https://www.facebook.com/groups/focusonyourphotographybusiness/ Focus on Business Podcast is brought to you by Picsello - a game-changing software for photographers who want to make more money and run their businesses with ease. Visit https://www.picsello.com Use the code: PODCAST25 for 25% off the first 12 months of your subscription.