Last year, Australian Lamb started the year with an ad I declared, "Even though we are two weeks in, this could be one of the best ads of 2024." I was right! This year, I'll say the same thing. Very insightful for the current times we live in. The stupidity of the comment section is something we can all agree on. Unless of course, you are one of those people. ๐ฅ ๐ช๐ต๐ฎ๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฒ๐ฟ๐ ๐ฐ๐ฎ๐ป ๐น๐ฒ๐ฎ๐ฟ๐ป ๐ณ๐ฟ๐ผ๐บ "๐ง๐ต๐ฒ ๐๐ผ๐บ๐บ๐ฒ๐ป๐๐ ๐ฆ๐ฒ๐ฐ๐๐ถ๐ผ๐ป" โ ๐ฎ๐ฌ๐ฎ๐ฑ ๐ฆ๐๐บ๐บ๐ฒ๐ฟ ๐๐ฎ๐บ๐ฏ ๐๐ฑ Australiaโs lamb ads never fail to spark conversation, and "The Comments Section" is no exception. With over 3 million views on YouTube, this spot cleverly blends humor, cultural insight, and a touch of absurdity to deliver a powerful message: "We might not agree on much, but we all agree on lamb." ๐จ๐๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐ฒ๐น๐ผ๐๐ฒ๐ฑ ๐๐ฟ๐ฎ๐ป๐ฑ๐ ๐๐๐๐ ๐ณ๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ, ๐น๐ฒ๐โ๐ ๐ฏ๐ฟ๐ฒ๐ฎ๐ธ ๐ฑ๐ผ๐๐ป ๐๐ต๐ฎ๐ ๐บ๐ฎ๐ธ๐ฒ๐ ๐๐ต๐ถ๐ ๐ฎ๐ฑ ๐ฎ ๐๐๐ฎ๐ป๐ฑ๐ผ๐๐: ๐ ฐ๏ธ Attention: Instantly grabs you with a smart, relatable setup โ turning the chaos of online comments into a hilarious courtroom drama. The creative execution keeps viewers locked in from the first second. ๐ ฑ๏ธ Brand Link: Lamb isnโt just an afterthought โ itโs the hero. The final barbecue scene perfectly cements lamb as the one thing that can unite everyone. ๐ Communication: A simple, powerful insight: In a divided world, we might not agree on much, but we can agree on lamb. Itโs inclusive, joyful, and human. ๐ Stickiness: Between the sharp humor, cultural relevance, and unforgettable scenes ("How dare you!!"), this ad demands to be shared. Itโs the kind of ad you want to re-watch โ and talk about. โจ Final verdict: Australian Lamb delivers another bold, timely campaign that entertains and reinforces their place as a true cultural icon. My ABCS Score: 9.2/10 โ an outstanding example of humor done right in advertising. ๐ What do you think? Did the ad make you laugh, think, or crave lamb? Drop the dumbest comment you've ever seen on social media below โ letโs have some fun with it! ๐๐ณ ๐๐ผ๐'๐ฟ๐ฒ ๐ถ๐ป ๐๐ต๐ฒ ๐บ๐ผ๐ผ๐ฑ ๐ณ๐ผ๐ฟ ๐ฎ ๐ฐ๐ผ๐๐ฝ๐น๐ฒ ๐ผ๐ณ ๐ผ๐๐ต๐ฒ๐ฟ ๐ณ๐๐ป๐ป๐ ๐ฎ๐ฑ๐ ๐๐ฒ ๐ต๐ฎ๐๐ฒ: ๐ Nicoderm Flight Attendant (my own ad) https://www.youtube.com/watch?v=y_zimoGTt9o ๐ ๐๐น๐๐ฒ๐น๐ โ โ๐๐ต๐ฒ๐ฎ๐ ๐ผ๐ป ๐ฒ๐๐ฒ๐ฟ๐๐๐ต๐ถ๐ป๐ดโ https://www.youtube.com/watch?v=Mi4hRzjP-0A ๐ ๐๐๐ถ๐ป๐ป๐ฒ๐๐ ๐๐ฒ๐ฒ๐ฟ - "๐ง๐ต๐ฒ ๐ฆ๐๐ถ๐บ๐บ๐ฒ๐ฟ" https://www.youtube.com/watch?v=KT0UDeIE5SM If you are a marketing leader whose marketing team is not meeting your expectations, itโs time to invest in making your marketers smarter. You need them to drive stronger results. Take a look at our video on our Beloved Brands Marketing Training: https://youtu.be/iaEhnqhVulI?si=efD6wvzUD4TnmQ4s Click on this link to read more about our Beloved Brands Marketing Training: https://beloved-brands.com/marketing-training-program/ See our video on ๐๐ผ๐ ๐๐ผ ๐๐ฟ๐ถ๐๐ฒ ๐ฎ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ฝ๐ผ๐๐ถ๐๐ถ๐ผ๐ป๐ถ๐ป๐ด ๐๐๐ฎ๐๐ฒ๐บ๐ฒ๐ป๐ ๐๐๐ถ๐ป๐ด ๐๐๐ป๐ฐ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ฎ๐ป๐ฑ ๐ฒ๐บ๐ผ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ฐ๐ผ๐ป๐๐๐บ๐ฒ๐ฟ ๐ฏ๐ฒ๐ป๐ฒ๐ณ๐ถ๐๐: https://youtu.be/Ef0KJOxFRnY?si=7zxIlk54mk9rlffa ๐ Our ๐๐ฒ๐น๐ผ๐๐ฒ๐ฑ ๐๐ฟ๐ฎ๐ป๐ฑ๐ playbook has been called "the cheat code for brand leaders." Beloved Brands covers brand analytics, strategic thinking, brand positioning, brand planning, and marketing execution. I am proud that Beloved Brands has received 85% five-star reviews. Click to find on Amazon: https://www.amazon.com/dp/B09RY3DNBP #2025lambad #sharethelamb #australianlamb