Coopers’ Craft Kentucky Straight Bourbon Whiskey is the first new bourbon from Brown-Forman in 20 years. Cooper's Craft celebrates the important role of coopers -- the men and women who make and repair barrels -- and honors the heritage of crafting barrels. The barrel plays an important role in bourbon production with over fifty percent of the flavor and one hundred percent of the color derived from the barrel aging process. http://www.DistilleryTrail.com