Google’s e-commerce SEO game is evolving—and fast. The goal? Reclaim market share from Amazon by streamlining how we shop online. Instead of bouncing between tabs or digging through collections pages, Google wants to surface the exact products you’re searching for, directly in the results. Think about it: when you search for “wool socks,” Google’s working to ensure you get product options right in the search page. Less friction, more conversions. Is your e-commerce SEO ready for this shift?