5 Things You Should Know About Real Estate Marketing On LinkedIn A big part of promoting yourself as an agent and expanding your sphere of influence is establishing a reputation as a real estate expert. LinkedIn is excellent tool to do that. Post a lot of quality content on LinkedIn, including your blogs. Join groups to connect with people in the community. LinkedIn is great resource for leads and referrals. Deploy more content and use all the tools available. Here are some ideas. 1. Professional Head Shot Your profile photo is the first thing people see on your profile page and it’s to the left of every post. Carefully select a professionally done headshot with a neutral background color. 2. Don’t Overlook the Name Fields Like with the profile picture, a lot of people don’t put much thought into the first name/last name fields. You can use these fields for SEO. The trick is to add a keyword extension to your last name. If you name is Jane Sanders, add “– Austin Real Estate Professional” after Sanders. In a search, you’ll come up as “Jane Sanders -- Austin Real Estate Professional.” That’s a lot more eye-catching and informative than just your name. 3. Put Background Images to Work Choose an interesting, relevant photo for a background image and add a few lines of text. It could be a few of your accomplishments, awards, mission statement, engaging question, or a call to action. 4. Company Pages and Showcase Pages Thoroughly populate your Company Pages with lots of information and make sure it looks distinct from all the other real estate pages. Add photos, infographics, videos, and SlideShares. Use Showcase Pages to promote blog posts, new programs, and freebies. 5. Plug-Ins and Media Files Don’t forget those social sharing plug-ins. You want to make it as easy as possible to share your awesome content. Adding share buttons to your Company Page and website helps increase traffic. Get creative adding media files to your profile below the summary section, which will show up as thumbnails. Promote landing pages with an image and a call to action button. Learn with 360training.com today! Have any more questions? Visit: https://www.360training.com/real-estate-education Or you can contact us at Call 888-360-8764 To connect with us, visit: Facebook: https://www.facebook.com/360training Google+: https://plus.google.com/104888494914299325457/posts Twitter: https://twitter.com/360training Linkedin: https://www.linkedin.com/company/360training Learn with 360training.com today!