In this episode of The Ultimate Fashion History, fashion goes to war, and we look at how fashion triumphed in the age of rationing and utility wear, yet offered women a short-lived look at fashion freedom and and empowerment with clothing. (And for some wonderful inspiration for your own vintage looks, The Ultimate Fashion History highly recommends the website Flashback Summer; it is one of our favorites! www.flashbacksummer.com)

fashion history1940s fashion40s fashionutility clothingfashion in WWIIfashion in WW2Rita HayworthClaire McCardellrationingrationed clothing1940s makeup40s makeupVictory rolls1940s hair1940s trends40s fadswartime fashionwartime style20th century fashion40's fashion